Brand risk is the potential for a valuable brand to lose value or a new brand to fail in the market, typically when you're a "brand risk" it means you're always outwardly speaking your mind and fighting authorities or participate in content not deemed "brand appropriate" or "family friendly", so you get called a "brand risk" and tend to get ignored by established companies out of fear they will lower in value by associating with you

Thank you!!
I'm not ready to be a pro yet...